Activia+
Packaging Design
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Logo Evolution
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Brand World
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Packaging Design • Logo Evolution • Brand World •
Cult brand Activia, mainly known for gut health and Jamie Lee Curtis commercials, was set to expand their portfolio into the ever-growing immune category. The brand wanted a design solution that clearly communicated added benefits and elevated their current assets. That’s were we came in.
2022
Creative Director: Holly Karlsson
Designer: Dee Dalencour