Horizon Organic
Brand System
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Packaging Design
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Touchpoint Design
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Brand Guidelines
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Motion Design
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Creative Direction
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Brand System • Packaging Design • Touchpoint Design • Brand Guidelines • Motion Design • Creative Direction •
Horizon Organic is the undisputed pioneer of organic dairy. They were certified organic in 1991 and continue to push the category forward. With a pioneering spirit (and Happy the Cow) as our guide, my team created a brand system that pulls together Horizon Organic’s portfolio, messaging and brand experience under one shared horizon.
2019-2022
Creative Direction: Meg Beckum, Amelia Cheung, Holly Karlsson
Design: Dee Dalencour
Illustration: Mint Thongongarj, Emma Fontaine, Jayden Byun